Simon Penny addresses the traffic of meaning in today's new media art production. Mainly, Penny states that the political aspect of new media works is dependent to the nature of the medium, that is, video and computer technologies are accessible only via commodities. Moreover, our commodity-dependent society is directly dependent on militaristic and commercial needs. How do new media artists manage to critique society and inflict social change if the technology required for making work supports the very discourse that they are trying to subvert? He argues that art practice today and technological intervention overlap in this scenario.