The article extrapolates on the concept that video has become the contemporary source of individual and collective memory, capitalizing on several key concepts inherent to video. Among these are the implications of the selective gaze of the camera, the possibility of comprising multiple layers of interpenetrating images, the splitting and reduction possibilities of the video screen in relation to multiculturalism, the use of landscape in video, and the idea video may be used as a affirming site for self-identification, for example in the case of artists who introduce viewers into an environment created by video feedback.