The article is an interview between Jo-Anne Birnie Danzker and members of General Idea, A.A. Bronson, Felix Partz, and Jorge Zontal, regarding their videotape/performance executed in 1976, Press Conference. Issues explored include the relationship between the "real" viewing audience and the on-stage performers acting as the audience members and the purpose of this dialectic, ideas of narrative continuity and discontinuity, and the sometimes negative reactions of the "real" audience to the piece.