chapter 5 How to watch video art: My father will heal you with love
Timeshift: on video culture, 1991, pp. 87-107
London: Routledge, 1991
Largely referencing video art form the 1980’s, Cubitt explores the problematics in the viewer relationship with video through looking at video's relationship to other mediums, it’s materiality and utilizing theory. Cubitt looks at similar and contrasting forms of viewership that emerge from the properties that television and video share. The materiality of video is brought into the chapter through an exploration of the text and pretext within a video, notions of time, and incompleteness. And Cubitt utilizes theoretical ideas within semiotics, syntagmatic organization, shifting approaches to narrative, music and sound within video, ideas of authorship and the “original, ” to explore how these things take part in generating meaning and affecting viewer relations to video.
ITEM 1991.089 – available for viewing in the Research Centre
Videos, Artworks and Artists Cited
TV Buddha – Nam June Paik
The Television Line in Glasgow – William Atherton
Genlock – Jez Welsh
Sensoria/ Do Right – Cabaret Voltaire
Yes Frank No Smoke – George Barber
Perfect Leader – Max Almy
True Life Romance – Anne Wilson and Marty St. James
Cantos – Erza Pound
Vertical Landscapes
Juste le temps – Rober Cahen
The Interpretation of Dreams – Sigmund Freud