Robert Enright interviews performance and video artist Rodney Graham, following through the artists reinvention of himself and his artwork in 1997, when he moved away from text-heavy conceptual work in to performative video. The seminal piece which began this transformation was Vexation Island, presented at the Venice Biennial in 1997, a intersection of performance and music, playing with spectacle, and re-creating Graham as an art star. Graham's work artfully pays tribute to high art and popular culture with a ironic twist. "In Graham's art, dignity and truth, along with beauty and humour, are in a constant state of being reconfigured". Enright's interview leads in to a discussion of Graham's beginnings in Vancouver and his music career, the turning point in 1997 and specific works detailing conceptual and methodological approaches to creation and performance. This detailed and engaging article provides insight in to Graham's body of work, touching on his interests in music, spectacle, technology, his unscripted narratives and much more.