This is a review of the Swiss artist Pipilotti Rist's exhibition "Be My Friend," at Hayward Gallery in 2012. Catherine Elwes compares Rist's works with that of other artists, such as Sarah Pucill, Shirin Neshat, and Carolee Schneemann, to criticize a lack of female agency in her work, and her exploitative aestheticizing of young women's bodies. Elwes also uses theories of "kitsch" by Clement Greenberg and Susan Sontag to analyze the uncritical indulgence of kitsch by Rist. Eventually, Elwes acknowledges that Rist's Suburb Brain still retains the disturbing psychosis in her early work.