This essay, which accompanied the exhibition Persona, examines the creation of personae by a number of artists, including Colin Campbell. Here, the use of a persona as a form of self expression is examined, as a more rigorous investigation of the self away from expression for its own sake while also taking into account and enlarging the concept of the artist's medium of production. This text also includes a statement by Colin Campbell about his work in the context of this exhibition, specifically focusing on the idea of the heroine.