Drömmen för anonyma dagar (Dream for anonymous days)

Minha Park

2012, 10:00 minutes, colour, English

TAPECODE 1066.01

Through the video images made by way of “reading existing images in a different way”; that is, by appropriation, the artist Minha Park casts a question on the “home” image, the illusion that IKEA, the global company, created. It is in consideration of her own daily life back and forth between the Los Angeles and Seoul. In the meantime, given her life of frequent movement and migration, she speculates over the unstable life of a person in a globalized modern society and the meaning of “home” rendered to be a target of esthetics and fetishized under the neo-liberalism system. The products of IKEA are furniture used by most people in the world including her. A furniture that is easy to disassemble/reassemble is a metaphor for fragile modern homes and daily lives. The furniture company, IKEA, shows the unstable daily life of an individual put into a situation where he/she cannot settle down but floats, as a “phenomenon”, portraying our times. Through this work, she describes our lives as a kind of “anonymous days” consisting of unified products and vague dreams that cannot be awakened out of.

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