Video

Transfer Station

Jenn E Norton

2007, 24:24 minutes, colour, English

TAPECODE 837.06

Transfer Station is a narrative formed through a dizzying journey of vignettes authored by a fictional communications conglomerate, Panoptiscope. Illustrating corporate schemes to garner social submission through distraction and the banal, there is a forever-ness that is nightmarish in spite of its absurdity and cartoon nature. Much of the video appears to be a legitimate commercial entity until the narrative of the video reveals what is outside of the frame, the television set, and the viewer floats within a wasteland of technology. This junkyard space continues its transmission of commercials, entertainment magazines, news broadcasts, creating an onslaught of information that carries the viewer through covert propaganda guised as entertainment. There is a push/pull that occurs throughout the video; there are no unmediated realities within it. The moment we believe we are finally seeing the ‘set’, or where this narrative is taking place, we realize that we are watching it on another monitor, on another television set. There is no ground to find footing as a viewer; the video is awash with disorienting transitory scenes, all familiar as prime-time television, yet alien and endless, a wormhole of false-realities. This video was covertly disseminated within commercial venues such as television broadcast and the Internet to address themes of authorship, audience, producer/consumer relationships within this mutable moment of mass video dissemination.

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Critical Writing

Jenn Norton
by Nadja Sayej. Border Crossings, Feb. 2008, v. 27, no. 105.