Political Advertisement III (The Fifties - 1992)

Marshall Reese and Antonio Muntadas

1992, 60:00 minutes, colour/B&W, English


Political Advertisement III (The Fifties - 1992) is the latest installment in Muntadas/Reese's anthology of American Presidential Campaign ads. It is the third version since Muntadas/ Reese began editing the compilation in 1984.

Presidential candidates are sold like commercial products and television is naturally the ideal medium.
Political Advertisement III concerns the trends of the last thirty years and depicts the styles and evolution of political ads.

In the beginning, television was a novelty. It was regarded as an unlikely and suspicious medium for political statements. The Eisenhower ads in 1952 and 1956 changed all that. They were an unqualified success. They spawned a new philosophy -- the hard sell -- and they compelled admen and politicians to take note of the impact TV could bear. In the ensuing years the form and content of political ads have come closer and closer, in fact, they have altogether disappeared.

Political Advertisement III traces how political campaigns interact with commercials and how special effects and computer graphics blend with patriotism.

Rental and Sales

Single Screening Rental


Educational Purchase DVD (Bluray +$15)


5 Year Educational Streaming License, Digital File with DVD Circulation Copy


Gallery Exhibition and Installation, complete Media Request form for quote

Institutional Archival Acquisition, complete Media Request form for quote

Curators and programmers, please contact to receive a login and password to preview Vtape titles online.

Screening and exhibition rentals and archival acquisitions include public performance rights; educational purchases or licenses include rights for classroom screenings and library circulation. When placing an order the customer agrees to our general online terms and conditions. Payment (or a purchase order number) and a signed licensing agreement must be received before media can be shipped to the client.