Laurel Woodcock

2003, 04:25 minutes, colour, English


'lured' affectionately investigates the morphing relationship of digital technology and cinema through the aesthetic of conceptual video. While referencing cinematic moments; the opening shot from Hitchcock's 'Marnie' (1964), his editing techniques in 'Rope' (1948), even borrowing the title of an obscure 1943 Douglas Sirk film, the work seeks to bridge the visceral and virtual.

The camera closely follows a female protagonist as she drops her keys down a sewer grate - over and over and over again. While there are many apparent edits within each of the sequences, they are seamlessly joined together as a bright red straw purse fills the screen at the start and end of each scene. The techno/trance soundtrack hypnotically accompanies the absurd repetition of the sequences, with a digital smudge sound effect emphasizing each seemingly seamless edit. The viewer knows they are being played, but they're not stuck in the groove.

(Installation loop also available.)

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