Free Sugar video loop 1
2004, 05:28 minutes, colour, English
This video is part of a broader project called Free Sugar that lasted from 2002-2006 for which the artist attempted to repair holes with pink icing and pink pudding. Free Sugar aimed to critique marketing strategies that create false problems in order to sell solutions that often make the situation worse. The project took the form of photographs, a website and performances during which the artist distributed kits to assist people in repairing the holes in their lives with pink icing, and in this case, repaired some men’s mouths with pink pudding. On one hand the piece humorously treats the mouth, a normal orifice, as a hole in need of repair. On a more disturbing level, it puts the participants in an uncomfortable position by over-stuffing their mouths to the point where they are silenced in a grotesque way. The sinister undertones of the piece become a veiled examination of the inter-personal dynamics that lead the men to consent to this treatment, and of the reasons why the artist chose to perform this abusive gesture. Although not literally depicted, the themes of sexual abuse and violence, boundaries and objectification are evoked. As are the notions of abjection and the grotesque through the emphasis on the mouth orifice and the excessive use of pink pudding.
Rental and Sales
Single Screening Rental
Educational Purchase DVD (Bluray +$15)
5 Year Educational Streaming License, Digital File with DVD Circulation Copy
Gallery Exhibition and Installation, complete Media Request form for quote
Institutional Archival Acquisition, complete Media Request form for quote
Curators and programmers, please contact email@example.com to receive a login and password to preview Vtape titles online.
Screening and exhibition rentals and archival acquisitions include public performance rights; educational purchases or licenses include rights for classroom screenings and library circulation. When placing an order the customer agrees to our general online terms and conditions. Payment (or a purchase order number) and a signed licensing agreement must be received before media can be shipped to the client.