down the drain

Midi Onodera

2017, 01:26 minutes, Colour, English


This video is part of an online 2017 web series called Lonely Videos. The series was inspired by the term, “the lonely web”, which was coined by writer Joe Veix for Fusion.

“(The lonely web)… lives in the murky space between the mainstream and the deep webs. The content is public and indexed by search engines, but broadcast to a tiny audience, algorithmically filtered out, and/or difficult to find using traditional search techniques.”

Specifically looking at YouTube, 300 hours of video are uploaded every minute, yet according to TubeMogul, 53% of these videos have fewer than 500 views and about 30% have less than 100 views. That means that there are a lot of lonely videos out there. This project sets out to find “friends” for these digital entities. Each month I found and re-made videos with less than 20 views and then post them back to YouTube to see if I can increase the number of views (friends).

down the drain was composed of YouTube videos shot by Martin Briseno. I sent Martin a YouTube message to thank him for inspiring this video but I never heard back. I assume Martin is a plumber or a drain inspector since all the footage was shot with a “drain camera.” The video explores the invisible being made visible.

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