Love Squared is a public art commission for the large outdoor video board on the northeast corner of Yonge & Dundas.

Love Squared works within the existing codes of signification already operating in the media-scape of the Yonge & Dundas cross-roads while at the same time slyly subverting them. In the busy Yonge & Dundas landscape, the ads work together – while each also fights for space and attention to make a “commercial space” for the product/service being proffered, eager to elbow out the competition, yet obediently staying within the self-policing boundaries of public space (these boundaries are both physical and social).