Rae Staseson

1994, 04:39 minutes, colour, English


Slang references the director's fascination with lists and the construction of language; with ordering systems and fundamental ways to classify or connect meaning. A list was discovered of "woman" in the Slang Dictionary (Random House) and became the impetus for this video. This tape is packaged in the form of those big-budget, corporate advertisements that sell lifestyle, or which promise fulfillment through consumption. Slang employs split-screen images, scrolling text and rapid edits. The combination of text, sound and image will reveal alternative avenues of meaning and provide a sophisticated critique of popular culture and the medium of television.
The overall aim of this tape is to address some pertinent and contemporary issues raised by commercial media. The concern was to utilize the syntax of television advertising in posing questions of an aesthetic, critical and political nature.

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