And Now This

Jorge Lozano and Christa Schadt

1983, 08:00 minutes, English


And Now This is about commercials, made out of commercials. It is an attempt to transform and humanize the content of sexist, racist and stupid commercials. Amusing and informative, it illustrates the manipulation advertisers use to sell their products.

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Critical Writing

Prime Time Video: Breaking Ground
by Renya Onasick and Peter Lynch. Prime Time Video, 1984. Saskatoon: Mendel Art Gallery, 1984.
Is it prime time yet?
by Robin F White. Prime Time Video, 1984. Saskatoon: Mendel Art Gallery, 1984.
Prime Time Video bears the look of acceptance
by Liam Lacey. The Globe and Mail, Sept. 17, 1982.